This has always been your dream, the one where everything comes together and you see the results of successful planning. There are three crucial components to this dream, authenticity, integrity, and branding. These glue together your brand's promise, through the design and marketing process, and long after you’ve launched your brand to the world. At The POD, we've dreamed many a dream with dreamers, fund-raised tens of millions for non-profits, made many brands a household name, elevate start-ups to tier-one, and marketed some of the best brands no matter the industry. ...So if you have the courage to start, we'll give you the heart to finish. Successfully!
Standing apart from competitors, engaging with potential new customers and building loyalty with existing clients is our primary goal of building your brand. Central to this is defining and differentiating your brand in ways that are meaningful and motivational to your existing and potential customers.
The yin and yang of the sell, and often the best way to find new customers from current customers with similarities in geographic locations, lifestyle, age, income or other demographic measures – it is far better to focus and strategise more to whom you communicate your primary benefit, rather than on how to communicate it.
By engaging existing your customers (via meaningful branding initiatives) to continue buying your products/services, enables you to form lasting relationships and promote brand loyalty. They in return will spread the word within their own circles of influence – making them your brand ambassadors.
We are a versatile studio of creative marketers – forward thinkers, strategists, designers, artists and copywriters.
Branding: Research, Strategy, Naming, Logo Design, Print, Packaging, POP & Retail Environs, Advertising, Events & Tradeshows, Copywriting, Photography, Video, Animation, and Illustration
All brands should be approachable, engaging, informative, entertaining, must change minds and leave lasting impressions, educate, create experiences, provide practicality and appeal in a communicative environ.