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14/09/2024
Standing Out in a Field of Pickles
Branding Packaging Design/ Illustration Copywriting Photography In-store Display Pickles are as popular as ever, as witnessed by the crowded shelves in the grocery store. To catch the eye of the shopper we let the end caps tell the story - incorporating contrasting colors and playfully typography, giving the brand shelf appeal. Illustrating the fresh farm-to-pouch concept, and allowing the organic beauty of the vegetables, produce, and ingredients to become the new focal point of the brand.
Freshness in Every Pouch
As a third generation family-owned business, we wanted to position STRUB's Pickles to reflect hand-crafted, home-style family recipes that showcased high standards and old-world flavors while remaining accessible. As well as launching the STRUB's Pickles campaign, we created packaging, messaging and design that is lively and appealing to the everyday shopper.
