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29/08/2024
LIVE ABOVE IT ALL
Branding Copywriting Brochure Design/ Illustration Typography Community Naming To live on Yonge… is to live on one of Toronto’s most celebrated streets — on the longest street in the world, seamlessly intertwining fashion, food, art and industry, in a transit-convenient, lively area of midtown. To live where Yonge meets St. Clair is to live above it all — the affluent hills — in a cantilevered 50-storey condo building with elevated views of Forest Hill, South Hill, and Summerhill. Nestled among Toronto's urban fabric, showcasing the city's vibrant blend of nature and cosmopolitan charm. All weaving together to form the charm, topography, and energy that Yonge is renowned for. To live here is to have convenient access to a network of natural features, including ravines, creeks and trails, as well as parks, sports facilities, and premiere schools. To this end, it’s vital the brand represents this iconic address to the fullest. BRAND IDENTITY — CONCEPT 1
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BRAND IDENTITY — CONCEPT 2
